A digital cleaning manifesto (in many words)

I first got this idea around a year ago. At the time I was working as a digital art director, and saw a fair share of clutter online. I felt there needed to be quite a cleanup, especially in the Middle East, where I am currently based.

Spurred by a love of aesthetics and the need for online feng shui, I thought of a service called Online Sukleen, in reference to the well-known Lebanese Cleaning Services company. Almost every driving Lebanese has been caught in annoying traffic because of a Sukleen truck deciding to do its cleaning business right then and there.

And that’s when The Digital Cleaning Lady showed up.
The Digital Cleaning Lady does not drive a truck.
She travels with a flying broom and yes, as you might imagine, uses that flying broom to clean your online house.

What will I be doing?

Each week, I will browse online and find one site that I think has some issues to take care of. I will address the issues by the following level of importance:

1) Functionality of the site (Can the user receive the information he needs to receive? Are there broken links?)
2) 'Cleanliness' of the site (Are there typos, legibility issues, font inconsistencies?)
3) Aesthetic value of the site (Is the site visually representative of its content? Is it appealing? How can it be improved?)

For now, my broom can only fly in the Middle East. But if I meet a merchant somewhere in the desert sands with a new broom that travels all around the world, I will be sure to let you know.

Otherwise you can expect a call from me. I will introduce myself as The Digital Cleaning Lady and kindly let you know that I've left a letter in your mailbox and that I am not an improved form of spam.

After that, it's all up to you. I can only provide cleaning tips and hope that you make those changes. Or…I can just do what I usually do, call you back in two weeks time for a check up to follow up on your progress.

If you’d like me to visit your site for a free one hour check-up, leave a letter in my mailbox, and I’ll try to fly in as soon as I can.

More advanced services are available at affordable rates upon request. Check out all my services on the right.

The Digital Cleaning Lady
24 hour broom service.
I spy with my little eye.